Lightning Talk: Selling WordPress, Panel Q&A

This is a discussion Scott Jones has been having with other agency owners and the cool people on the WordPress marketing team since last year. He said: “It’s a challenge that I face in my business life each day, when WordPress comes up against other CMS and DXP platforms, especially when they have such great presence and marketing behind them.”

He believes we need to do more to show why the open source WordPress is more than just a credible competitor and to support our community in communicating the benefits of WordPress to their clients.

So why is WordPress a sellable CMS? And how easy or hard is it to endorse WordPress when a client is asking about other platforms?

Scott said: “These are some of the questions I want to help to answer. It’s something that I work to achieve on a daily basis (with a mixture of success and failure).”

The CMS we all love is flexible, expandable, fast, well-supported, great for content editors and ultimately great for business. It’s not just a small blogging platform anymore, it’s a product that suits tiny businesses and enterprise businesses in equal measure, depending on the experience of the designers and developers working with it.

Scott Jones aims in this talk to give a fairly broad range of people new ideas, new arguments and renewed thinking on how to say “WordPress is the platform for you.”

This lightning talk will be followed by a short panel Q&A with Make WordPress contributors Abha Thakor and Colm Troy.