Lightning Talk: Building a bespoke CRM to scale our web business

When Paudie made the move from a freelancer to taking on his first employee it was a massive jump. It presented a number of problems: sharing passwords, sharing client info, ensuring consistency in processes, project management. Scale, even at a small level was tough!

His firm built, and continue to develop an internal CRM and project management tool. It is their dashboard for everything. Built in WordPress and React, it is their go-to for everything project related. Using various tools to ingrate with key API systems.

Their next task is to expand their internal CRM, linking it to their accountancy software.

“It’s a great project that has grown and improved over its life. And goes to show just what is possible with WordPress.”

Paudie added: “It has cut down on wasted time and is a dashboard that controls everything we do. It has allowed the business to scale with relative ease and adds a huge level of automation into every task that the studio carries out.”

This talk will show the capabilities of WordPress from a technical perspective and also, show that you can use WordPress in innovative ways to produce products that can really work for businesses, both commercially and in-house.

Lightning Talk: How to build up resilience and keep burnout at bay

Burnout is one of the biggest threats to building an engaged team. A recent study found that 95% of HR leaders admit that burnout is sabotaging their companies’ work quality and employee retention; yet there is no obvious solution on the horizon.

Jochen is a long-time IT manager in corporate and startup environments, and has had to deal with burnout many times (both himself and to support team members). He asks: “How can we stay sane and productive in a world of rapidly changing objectives? Well, if the answer was easy, we wouldn’t have to talk about it. And yes, we really have to talk about it.”

In this talk, he will share his experience with building resilience for himself and his team. He will cover useful practices for managers, employees and the self-employed, such as:

  • recognising burnout symptoms
  • breaking out of the negative belief cycle
  • contributing to a healthy company culture
  • reducing time and resource pressure
  • restoring focus
  • building healthy relationships
  • dealing with change
  • developing lasting resilience

Lightning Talk: Selling WordPress, Panel Q&A

This is a discussion Scott Jones has been having with other agency owners and the cool people on the WordPress marketing team since last year. He said: “It’s a challenge that I face in my business life each day, when WordPress comes up against other CMS and DXP platforms, especially when they have such great presence and marketing behind them.”

He believes we need to do more to show why the open source WordPress is more than just a credible competitor and to support our community in communicating the benefits of WordPress to their clients.

So why is WordPress a sellable CMS? And how easy or hard is it to endorse WordPress when a client is asking about other platforms?

Scott said: “These are some of the questions I want to help to answer. It’s something that I work to achieve on a daily basis (with a mixture of success and failure).”

The CMS we all love is flexible, expandable, fast, well-supported, great for content editors and ultimately great for business. It’s not just a small blogging platform anymore, it’s a product that suits tiny businesses and enterprise businesses in equal measure, depending on the experience of the designers and developers working with it.

Scott Jones aims in this talk to give a fairly broad range of people new ideas, new arguments and renewed thinking on how to say “WordPress is the platform for you.”

This lightning talk will be followed by a short panel Q&A with Make WordPress contributors Abha Thakor and Colm Troy.

The one page you must customise on your site and how to do it

An often overlooked, if not wholly forgotten page is the 404. This page is essential for everything. We all forget to redirect a page or miss a link, and arriving at an uncustomised 404 page is not good for business.

Sabrina will explain the reasons why it is important for user experience, to retaining customers and getting visitors to look again at your offer. She will give some tips on how to customise it.

Lightning Talk: Perspective on working with WordPress

Time Saving Plugins

When we’re developing a website, we all encounter issues and problems. What do we do?

a) Write the code to fix it

b) Pay someone else to fix it

In WordPress there’s an option c – plugins!

WordPress plugins are pieces of software that can be uploaded to your site to extend and expand the functionality of your WordPress site.

If you’ve had a problem or issue, the chances are, someone else had that issue too!

The unique and cool thing about WordPress is; someone comes up with a solution, writes the code to fix it, packages it up as a plugin and makes their solution available to the whole community for free.

Clare McSharry creates websites using WordPress and loves plugins. She regularly gives WordPress training courses and a popular section is her “favourite plugins” section.

Here she shares some of her favourites, and helps us get the most out of them.

Lightning Talk: Consistent content: How to win loyal customers and create brand ambassadors

Consistent content: how to win loyal customers and create brand ambassadors.

Content marketing is no longer a new or hot topic – everyone gave it a try in some capacity. For some, it helped their business explode and reach the next level. For others, it felt like they could have spend their time better, and they slowly but surely give up.

It’s no surprise: creating content takes time and costs money. It can take months until you see any results, and even then, you expected more. So why would you then focus on creating content regularly, and how can you do so to make sure it brings you results?

In this talk, you will learn about:

  • companies who grew rapidly thanks to content
  • what makes up a successful piece of content creating a sustainable strategy so you can get the best results with less time investment
  • reaching your target audience with content, from early prospects to loyal customers
  • metrics you will want to monitor to know you’re on track.

The session will be packed with examples, practical tips and resources to help take your organisation to the next level.

Deploying and using WordPress in a learning environment

WordPress is used as the primary CMS for web development modules in Dundalk Institute of Technology (DkIT) throughout the various business and computing departments as well in at least two evening classes. It is also used for several public facing systems including the ITLC Tutorials website and internal systems such as inventory control and room booking.

In this session, Paul will discuss the mass deployment of WordPress in environments like this as well as how to easily provide students with professional documentation and support. He will touch on Active Directory integration, security and other issues to be considered when deploying WordPress in a learning environment.

There will be practical demonstrations of how WordPress is now being deployed inside the DkIT Virtualisation Sandbox (powered by XCP-ng and Xen Orchestra) and their new web-based Containerisation Environment (powered by Docker and Portainer).

Migrating a WordPress business from self-managed hardware to the Cloud

As Founder and CEO for Sotic, a Digital Sports agency which delivers big name sports websites on WordPress, Leo has considerable experience in both working with Cloud technology and live events. In 2015 Sotic started the journey, migrating its own data centre to Cloud. Four years later the company is now 100% cloud based, running a number of fast and award winning WordPress sites, including for the Six Nations Rugby, England Netball, Tour of Great Britain and Irish Rugby.

This talk will look at the journey his 30-person digital agency undertook to migrate, the pitfalls along the way and how this move has unlocked a huge improvement in SEO, web performance, customer service levels, development cycles as well as improving employee well-being and work life balance.

You can connect with: @wfckeego / sotic.net / https://profiles.wordpress.org/wfckeego/

Scaling effectively with WordPress

There are many misconceptions about WordPress. One of the most common and long enduring misconceptions is that WordPress does not scale well and is only for small sites.

The myth that WordPress does not scale well is what this talk will focus on and debunk. Speaker Chris Brosnan said: “I will discuss how although this assumption is untrue, as with many misconceptions, there is a small grain of truth in this assumption that comes mainly from wider misconceptions about the use of WordPress and its purpose.”

He will go onto explain how with adequate planning and due consideration before, during and after the development of a WordPress project’s lifecycle, you can ensure that your projects scale very well and have the flexibility necessary to add new features without too much scope creep or causing the product to perform poorly.

WordPress is now much more than a CMS and with careful planning, due consideration, avoiding waste and adopting a serious software development mindset to WordPress projects, it is very possible to build a WordPress site that will scale effectively.

Chris will focus on scaling in terms of effective coding standards and structuring the system in a way to scale effectively to minimise bloat and ensure loading times are low while the website grows larger.

How to secure your WordPress website

If you use a security plugin to make your site secure, you’re in the good path. However, there is more than the plugin installation to truly secure your site. From the beginner user to the expert one, this session has you covered on some of the ways to avoid being hacked and compromising your online presence.