How blocks have changed UX design

‘Blocks’ as a concept existed before Gutenberg, but they have become a lot more important to the future of WordPress and the web.

In this talk, the speaker will take you through how blocks have changed their approach to UX Design as a digital agency, how clients are benefitting from this, how it is made them quicker at delivering our designs and how all of this results in a better experience for site managers and end-users.

You will walk away with practical tips about selling and presenting blocks as an idea to clients, workflow ideas to make things easier for developers and a smile on your face. 🙂

Building a packing application using the WooCommerce REST API

In this talk, Louise Towler will show attendees how her firm built a packing application for a warehouse that integrates with the WooCommerce REST API to manage and pack orders from WooCommerce websites.

They built the application using Laravel. The project included:

  • building a WordPress plugin to add custom endpoints for the WooCommerce orders
  • using Webhooks and Web sockets for real time order information
  • integrating with different shipping providers
  • integrating with the Google Print Cloud API to print out shipping labels

Road to a faster web

The web is involving with more technology, but often the best options are the simplest.

There are various routes to improving website performance. Often the simplest approach is to remove the underlying technology which causes the performance bottle necks and use alternative methods.

JAMstack is one route to achieving these goals. In this talk, speaker Ryan will explain how to JAMstack your WordPress install and what benefits you can obtain by doing so.

Convincing the world to care about their website health

Explaining to clients that website maintenance is important is often met with resistance. Although maintenance is important, it often is confusing.

Jenny will be sharing with us her experience of changing the conversation to be more accessible to everyone.

She will share her experience of demysifying why site health checks are important, how to empower users to want to upgrade and what the WordPress community and developers can to make health checks more accessible for all.

This talk is part of our focus for Digital Citizenship Week, which coincides with WordCamp Dublin.

Lightning Talk: Scaling a WordPress business

Vito will share his perspective of the natural evolution of WordPress business from a freelancer to an agency and pointing out the stages he believes we should pay attention to and where we should place our focus when wanting to scale.

The session will cover:

  • pillars of a growing WordPress business
  • a recipe for scale
  • leveraging what you know
  • power of you
  • work day of the ‘King or Queen’
  • what you can do today

The information is based on Vito’s personal experience growing from a freelancer to an agency with a team of 12 within three years, and later rapidly scaling a product and within the first month reaching six figures for its first plugin. It will also feature the results of a survey Vito’s agency ran with approximately 600 WordPress professionals from around the world on how they ran their businesses.

How to build a successful and meaningful partnership

The WordPress community is built on human relationships. In the context of business, nothing that lasts was ever built by a single person.

In the same way people connect with other people and develop networks, small companies can interact with larger organisations in a strategic way to build strong mutually beneficial partnerships.

Creating these relations requires time, effort and understanding. However, a lot of people struggle when it comes to contacting, developing and creating a connection with other entrepreneurs or large companies.

Thankfully, there are steps you can follow to approach a potential partner and write enticing emails and proposals that will immediately get their attention and bring you the desired results.

As a Partnerships Manager at SiteGround, our speaker develops relations like these. She will share practical tips and guidelines to help you express the benefits of a mutual partnership and expand them into a successful collaboration.

Workshop: Finding effective keywords for your site

This 90-minute workshop (limited places) on Keyword Research will take place on the Saturday. It is a special for WordCamp Dublin and will be run by members of Yoast’s e-learning team.

Doing keyword research is such an essential step in your SEO strategy. If you want to grow or at least get any traffic, you can’t skip it. We know it can be daunting though, where do you even start?

Here’s your answer: join in on Yoast Academy’s keyword research workshop! We will walk you through the steps of keyword research, so you will know how to set up and fill in your keyword research sheet. You will have so much inspiration for making new content! And best of all: it will be content that your audience is actually looking for.

WordCamp Dublin is grateful to Yoast for working with us to make available this workshop on the Saturday of the conference and a one hour workshop for students at the University on the previous day.

The workshop requires having a charged laptop. There are only a maximum of 50 spaces available.

Friday workshops

All tickets for the Friday workshops on ‘The basics of SEO: how to make sure people find your site’ and e-commerce for those new to WordPress are sold out. If you expressed an interest in attending the Friday workshop, you will be receiving an email to confirm your attendance or to be added to a waiting list. Thank you for your interest in the SEO and e-commerce workshops.

Why subtitles are a must for online video

This session will reveal why subtitling needs to be budgeted and resourced as part of your website scope and video content planning. From SEO and e-learning to accessibility and usability, thinking about subtitling is a must for your marketing, behaviour change and customer engagement.

Abha will also share the progress on the Make WordPress subtitling campaign aimed at encouraging a change in how the need and benefit of subtitles is viewed. There will also be tips on using online software Amara for subtitling videos on WordPress.tv, and a great way of practising skills which can then transfer to your work.

The session will feature research with users on their experience of how subtitles allow them and others to access content rich materials. We hope at the end of this session, attendees and speakers will join the list of campaign champions.

Cleaning up a hacked WordPress site

In this talk Kayleigh will explain the cleanup process that happens when someone reports a hacked site at her workplace at 34sp.com. She will cover the best cleanup process they have found.

She will also talk about how to spot if a site is hacked, the types of hacks commonly seen, and prevention steps for the future.

Banishing the content gremlins with the S (Strategy) word

You know you need a strategy to make sales from your website but you just don’t know where to start.

We hear you, you are not alone.

In this session, Amanda will take you through the stages of creating an online strategy. She will show you some of the tactics you could be missing, and how to optimise your website and your digital marketing to turn your website into a sales machine.

You will learn how to:

  • tweak your website for a smoother customer experience
  • optimise your site for sales
  • use social media and email marketing to feed sales to your website

All in easy to follow steps.

Speaker