An often overlooked, if not wholly forgotten page is the 404. This page is essential for everything. We all forget to redirect a page or miss a link, and arriving at an uncustomised 404 page is not good for business.
Sabrina will explain the reasons why it is important for user experience, to retaining customers and getting visitors to look again at your offer. She will give some tips on how to customise it.
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Sabrina Viot
Session
- The one page you must customise on your site and how to do it October 20, 2019 at 2:30 pm GMT+0100 in Track B
