This session will reveal why subtitling needs to be budgeted and resourced as part of your website scope and video content planning. From SEO and e-learning to accessibility and usability, thinking about subtitling is a must for your marketing, behaviour change and customer engagement.
Abha will also share the progress on the Make WordPress subtitling campaign aimed at encouraging a change in how the need and benefit of subtitles is viewed. There will also be tips on using online software Amara for subtitling videos on WordPress.tv, and a great way of practising skills which can then transfer to your work.
The session will feature research with users on their experience of how subtitles allow them and others to access content rich materials. We hope at the end of this session, attendees and speakers will join the list of campaign champions.
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Abha Thakor
Session
- Thinking about ergonomics October 19, 2019 at 10:20 am GMT+0100 in Wellbeing
- Why subtitles are a must for online video October 19, 2019 at 12:20 pm GMT+0100 in Track A
- Contributor Session: Participate in the teams October 20, 2019 at 9:00 am GMT+0100 in Track B
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Siobhan Cunningham
Session
- Workshop: Finding effective keywords for your site October 19, 2019 at 2:15 pm GMT+0100 in Track A
