An often overlooked, if not wholly forgotten page is the 404. This page is essential for everything. We all forget to redirect a page or miss a link, and arriving at an uncustomised 404 page is not good for business.
Sabrina will explain the reasons why it is important for user experience, to retaining customers and getting visitors to look again at your offer. She will give some tips on how to customise it.
Consistent content: how to win loyal customers and create brand ambassadors.
Content marketing is no longer a new or hot topic – everyone gave it a try in some capacity. For some, it helped their business explode and reach the next level. For others, it felt like they could have spend their time better, and they slowly but surely give up.
It’s no surprise: creating content takes time and costs money. It can take months until you see any results, and even then, you expected more. So why would you then focus on creating content regularly, and how can you do so to make sure it brings you results?
In this talk, you will learn about:
- companies who grew rapidly thanks to content
- what makes up a successful piece of content creating a sustainable strategy so you can get the best results with less time investment
- reaching your target audience with content, from early prospects to loyal customers
- metrics you will want to monitor to know you’re on track.
The session will be packed with examples, practical tips and resources to help take your organisation to the next level.
As Founder and CEO for Sotic, a Digital Sports agency which delivers big name sports websites on WordPress, Leo has considerable experience in both working with Cloud technology and live events. In 2015 Sotic started the journey, migrating its own data centre to Cloud. Four years later the company is now 100% cloud based, running a number of fast and award winning WordPress sites, including for the Six Nations Rugby, England Netball, Tour of Great Britain and Irish Rugby.
This talk will look at the journey his 30-person digital agency undertook to migrate, the pitfalls along the way and how this move has unlocked a huge improvement in SEO, web performance, customer service levels, development cycles as well as improving employee well-being and work life balance.
You can connect with: @wfckeego / sotic.net / https://profiles.wordpress.org/wfckeego/
As somebody who has been both a developer and marketing team leader in their career, Rhys has been able to observe when projects go wrong between developers and an external or internal marketing team.
In this talk, Rhys will share a few areas where relationships can break down, how to avoid problems before they arise, and also tips to get marketing teams on your side so you can both serve a happy client.
This 90-minute workshop (limited places) on Keyword Research will take place on the Saturday. It is a special for WordCamp Dublin and will be run by members of Yoast’s e-learning team.
Doing keyword research is such an essential step in your SEO strategy. If you want to grow or at least get any traffic, you can’t skip it. We know it can be daunting though, where do you even start?
Here’s your answer: join in on Yoast Academy’s keyword research workshop! We will walk you through the steps of keyword research, so you will know how to set up and fill in your keyword research sheet. You will have so much inspiration for making new content! And best of all: it will be content that your audience is actually looking for.
WordCamp Dublin is grateful to Yoast for working with us to make available this workshop on the Saturday of the conference and a one hour workshop for students at the University on the previous day.
The workshop requires having a charged laptop. There are only a maximum of 50 spaces available.
Friday workshops
All tickets for the Friday workshops on ‘The basics of SEO: how to make sure people find your site’ and e-commerce for those new to WordPress are sold out. If you expressed an interest in attending the Friday workshop, you will be receiving an email to confirm your attendance or to be added to a waiting list. Thank you for your interest in the SEO and e-commerce workshops.
Most freelancers and agencies who work in web knows that accessibility matters, but during the daily working life it is sometimes hard to include accessibility into the projects.
At the same time accessibility seems like a huge area and it overwhelms sometimes to start with it.
In this talk I will show some tools and resources about accessibility that makes it easy to start with accessibility.
Also I will show the most common accessibility issues in web projects and provide simple solutions, that are easy to integrate.
You know you need a strategy to make sales from your website but you just don’t know where to start.
We hear you, you are not alone.
In this session, Amanda will take you through the stages of creating an online strategy. She will show you some of the tactics you could be missing, and how to optimise your website and your digital marketing to turn your website into a sales machine.
You will learn how to:
- tweak your website for a smoother customer experience
- optimise your site for sales
- use social media and email marketing to feed sales to your website
All in easy to follow steps.
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