{"id":2799,"date":"2017-10-08T21:40:15","date_gmt":"2017-10-08T20:40:15","guid":{"rendered":"https:\/\/2017.dublin.wordcamp.org\/?p=2799"},"modified":"2017-11-02T12:29:12","modified_gmt":"2017-11-02T12:29:12","slug":"intercom-to-reveal-their-content-marketing-secrets-at-wordcamp-dublin-2017","status":"publish","type":"post","link":"https:\/\/dublin.wordcamp.org\/2017\/intercom-to-reveal-their-content-marketing-secrets-at-wordcamp-dublin-2017\/","title":{"rendered":"Intercom to Reveal their Content Marketing Secrets at WordCamp Dublin 2017"},"content":{"rendered":"<p>Eoghan McCabe, Des Traynor, Ciaran Lee, David Barrett. They might sound like four Irish names&#8230; well, they are! The rest is (Intercom) history \ud83d\ude42<\/p>\n<p>This year at #WCDUB we&#8217;ve packed our schedule with 25 amazing speakers &#8211; and with the last few <a href=\"https:\/\/2017.dublin.wordcamp.org\/tickets\/\">tickets<\/a>\u00a0still available for purchase, we thought you&#8217;d be delighted to know you can learn Intercom&#8217;s lessons about content marketing in one of the sessions.<!--more--><\/p>\n<p>Take a bright idea developed in San Francisco by four Irishmen&#8230; and\u00a0today more than 20,000 businesses use Intercom to connect with a billion people worldwide.<\/p>\n<p>Intercom has raised $116M in venture funding, and has 350+ employees across its San Francisco headquarters, Dublin R&amp;D office, and recently opened Chicago office.<\/p>\n<p>Well, their content marketing (a.k.a. blogging, tutorials, podcasting, etc.) strategy was definitely not &#8220;perfect&#8221; at the very beginning&#8230;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2801\" src=\"https:\/\/i0.wp.com\/2017.dublin.wordcamp.org\/files\/2017\/10\/geoffrey-300x300.jpg?resize=300%2C300&#038;ssl=1\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/dublin.wordcamp.org\/2017\/files\/2017\/10\/geoffrey.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/dublin.wordcamp.org\/2017\/files\/2017\/10\/geoffrey.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/dublin.wordcamp.org\/2017\/files\/2017\/10\/geoffrey.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/dublin.wordcamp.org\/2017\/files\/2017\/10\/geoffrey.jpg?w=400&amp;ssl=1 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>And here comes Geoffrey to the help! He will indeed outline how old-fashioned editorial principles helped fuel Intercom\u2019s growth from from 1 to 17,000 customers.<\/p>\n<p>Geoffrey is an Editor at Intercom. Co-author of four books, Intercom on Onboarding, Intercom on Jobs-to-be-Done, and Intercom on Startups, he helps writers clearly explain their ideas to Intercom\u2019s readers.<\/p>\n<p>And remember &#8211; this won&#8217;t be the only SEO talk! There will be at least four more presentations you shouldn&#8217;t miss if your number 1 goal is growing your (or your client&#8217;s) website traffic.\u00a0We covered all this in <a href=\"https:\/\/2017.dublin.wordcamp.org\/sessions-seo\/\">this other blog<\/a> already.<\/p>\n<p>You can&#8217;t miss this session! Here&#8217;s the link to the full <a href=\"https:\/\/2017.dublin.wordcamp.org\/schedule\/\">schedule<\/a>. See you on Saturday!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eoghan McCabe, Des Traynor, Ciaran Lee, David Barrett. They might sound like four Irish names&#8230; well, they are! The rest is (Intercom) history \ud83d\ude42 This year at #WCDUB we&#8217;ve packed our schedule with 25 amazing speakers &#8211; and with the last few tickets\u00a0still available for purchase, we thought you&#8217;d be delighted to know you can &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/dublin.wordcamp.org\/2017\/intercom-to-reveal-their-content-marketing-secrets-at-wordcamp-dublin-2017\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Intercom to Reveal their Content Marketing Secrets at WordCamp Dublin 2017&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11816692,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[29],"class_list":["post-2799","post","type-post","status-publish","format-standard","hentry","category-news","tag-speakers"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8IIDO-J9","jetpack-related-posts":[{"id":2739,"url":"https:\/\/dublin.wordcamp.org\/2017\/intercom-joins-wcdub-2017-as-an-official-sponsor\/","url_meta":{"origin":2799,"position":0},"title":"Intercom joins #WCDUB 2017 as an official Sponsor","author":"Rodolfo Melogli","date":"October 4, 2017","format":false,"excerpt":"WordCamp Dublin 2017 is kicking off in 10 days time... and while our attendees list continues to grow (some tickets are still available for purchase here) we had a great last-minute addition to our official sponsors! Today we're delighted to announce Intercom as another author-level sponsor! It's great to have\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/dublin.wordcamp.org\/2017\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2017.dublin.wordcamp.org\/files\/2017\/10\/intercom-wordcamp-dublin.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/2017.dublin.wordcamp.org\/files\/2017\/10\/intercom-wordcamp-dublin.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/2017.dublin.wordcamp.org\/files\/2017\/10\/intercom-wordcamp-dublin.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1403,"url":"https:\/\/dublin.wordcamp.org\/2017\/here-are-the-first-eight-wcdub-2017-speakers\/","url_meta":{"origin":2799,"position":1},"title":"Here are the first eight #WCDUB 2017 speakers!","author":"Rodolfo Melogli","date":"September 10, 2017","format":false,"excerpt":"With only 33 days left until WordCamp Dublin 2017, we believe this is the perfect time to meet our first 8 speakers :) Needless to say we're super excited with all the applications we've received. After a long voting session we've finally selected the best talks, the most inspiring people\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/dublin.wordcamp.org\/2017\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/s.w.org\/images\/backgrounds\/wordpress-bg-medblue.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2253,"url":"https:\/\/dublin.wordcamp.org\/2017\/sessions-seo\/","url_meta":{"origin":2799,"position":2},"title":"4 #WCDUB sessions you shouldn&#8217;t miss if&#8230; you need more website traffic","author":"Rodolfo Melogli","date":"September 19, 2017","format":false,"excerpt":"Here at WordCamp Dublin HQ we're pretty excited: in fact we've just published the full conference schedule! We said from the very beginning that we wanted bloggers, designers, developers, authors, marketers, SEOs, businesses, non-profits, photographers, consultants, entrepreneurs - as well as everyone who loves and uses WordPress - to attend\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/dublin.wordcamp.org\/2017\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2017.dublin.wordcamp.org\/files\/2017\/09\/analytics-2618277_640.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/2017.dublin.wordcamp.org\/files\/2017\/09\/analytics-2618277_640.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/2017.dublin.wordcamp.org\/files\/2017\/09\/analytics-2618277_640.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2264,"url":"https:\/\/dublin.wordcamp.org\/2017\/sessions-branding\/","url_meta":{"origin":2799,"position":3},"title":"5 #WCDUB sessions you shouldn&#8217;t miss if&#8230; you need to grow your business","author":"Rodolfo Melogli","date":"September 21, 2017","format":false,"excerpt":"The full WordCamp Dublin schedule is up - so we came up with a series of blog posts to help you choose the best sessions according to your current needs :) This time, it's all about branding, raising awareness and standing out from the crowd. We said from the very\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/dublin.wordcamp.org\/2017\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/2017.dublin.wordcamp.org\/files\/2017\/09\/macarons-2548827_640.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/2017.dublin.wordcamp.org\/files\/2017\/09\/macarons-2548827_640.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/2017.dublin.wordcamp.org\/files\/2017\/09\/macarons-2548827_640.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1748,"url":"https:\/\/dublin.wordcamp.org\/2017\/meet-6-more-wcdub-2017-speakers-that-makes-it-20-so-far\/","url_meta":{"origin":2799,"position":4},"title":"Meet 6 more #WCDUB 2017 speakers (that makes it 20 so far!)","author":"Rodolfo Melogli","date":"September 15, 2017","format":false,"excerpt":"We announced our first 8 speakers last Sunday. We added 6 more\u00a0last Tuesday. And with just 4 weeks left until WordCamp Dublin 2017 kicks off on October 14th, it's time to reveal another 6 awesome speakers. You run a small business. Or maybe are a techy. Well, we've got you\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/dublin.wordcamp.org\/2017\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/s.w.org\/images\/backgrounds\/wordpress-bg-medblue.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1218,"url":"https:\/\/dublin.wordcamp.org\/2017\/how-we-choose-wordcamp-dublin-speakers-wcdub\/","url_meta":{"origin":2799,"position":5},"title":"How we choose WordCamp Dublin speakers | #WCDUB","author":"Rodolfo Melogli","date":"September 1, 2017","format":false,"excerpt":"We've been receiving amazing speaker applications for WordCamp Dublin 2017 so far! And there are still 6 days left to pitch your idea (deadline: September 7th): https:\/\/2017.dublin.wordcamp.org\/speakers\/. 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